Interactive Email Trends 2025: Why Brevo’s AMP Support Matters

Remember when clicking a link in an email felt revolutionary? Those days seem quaint now. In 2025, the most successful email campaigns aren’t just asking subscribers to click—they’re inviting them to engage, explore, and even complete transactions without ever leaving their inbox.

Interactive emails have evolved from a nice-to-have novelty to an essential component of effective email marketing. But here’s what many marketers don’t realize: not all interactive email capabilities are created equal, and the technology you choose today will determine whether you’re leading this trend or scrambling to catch up.

The Interactive Email Revolution: Beyond Basic Clicks

Interactive emails transform static messages into dynamic, engaging experiences. Think of them as mini-websites delivered directly to your subscriber’s inbox—complete with the ability to browse products, answer surveys, book appointments, and even make purchases.

What makes an email truly interactive?

• Real-time content updates that change based on when the email is opened
• In-email actions like adding items to cart, submitting forms, or scheduling meetings
• Dynamic elements such as image carousels, accordions, and tabbed content
• Personalized experiences that adapt based on individual subscriber data

The shift toward interactivity isn’t just about keeping up with trends—it’s about meeting evolved customer expectations. Today’s consumers, especially younger demographics, expect the same seamless experience from emails that they get from mobile apps and responsive websites.

The Technology Behind Interactive Emails: AMP Makes the Difference

While there are several approaches to creating interactive emails, AMP for Email has emerged as the gold standard. Developed by Google and supported by major email clients, AMP (Accelerated Mobile Pages) brings web-like functionality directly into email messages.

Traditional Interactive Email Limitations

Before AMP, interactive emails relied on CSS tricks and basic HTML elements:

• Limited functionality – mostly hover effects and basic animations
• Client compatibility issues – what works in Gmail might break in Outlook
• Static content – information couldn’t update after the email was sent
• Poor mobile experience – complex elements often failed on smaller screens

How AMP Changes Everything

AMP for Email introduces genuine interactivity with:

• Dynamic content loading that updates in real-time
• Form submissions processed directly within the email
• API integrations that pull fresh data when emails are opened
• Complex user interfaces rivaling dedicated web applications

Current State of AMP Support: The Competitive Landscape

Not all email marketing platforms have embraced AMP technology equally. Here’s where the major players stand:

Why AMP Support Matters for Your Strategy

Immediate Benefits:

• Higher engagement rates – interactive elements naturally draw more attention
• Reduced friction – subscribers complete actions without leaving their inbox
• Better data collection – in-email forms typically see higher completion rates
• Improved user experience – seamless interactions build brand trust

Long-term Advantages:

• Future-proofing – positioning ahead of widespread AMP adoption
• Competitive differentiation – standing out in crowded inboxes
• Data richness – collecting more detailed engagement analytics
• Cost efficiency – reducing the need for multiple landing pages

Brevo’s AMP Implementation: Leading the Interactive Revolution

Brevo’s approach to AMP support demonstrates why technical leadership matters in email marketing platforms. Rather than treating interactive emails as an expensive add-on, Brevo has integrated AMP capabilities into their core platform architecture.

Technical Superiority Without Complexity

User-Friendly Creation Process: Brevo’s AMP email builder requires no coding knowledge. Marketers can drag and drop interactive elements just like traditional email components, but with far more powerful functionality.

Comprehensive Element Library:

• Interactive forms with real-time validation
• Product carousels with pricing and availability updates
• Booking widgets for appointment scheduling
• Survey tools with branching logic
• Shopping carts with checkout capabilities

Real-World Application Examples

E-commerce Integration: A fashion retailer using Brevo’s AMP features reported significant improvements in their promotional campaigns. Instead of driving traffic to their website, they enabled subscribers to browse collections, check sizes and availability, and add items to cart directly within promotional emails.

Event Management: A conference organizer streamlined their registration process by embedding the entire signup form within their announcement email. Attendees could select sessions, choose meal preferences, and complete payment without navigating to external sites.

Customer Service: A software company implemented AMP-powered support emails that allow customers to rate solutions, submit follow-up questions, and access account information directly from service communications.

The Competitive Advantage

While other platforms are still developing AMP capabilities or charging premium prices for limited access, Brevo users have immediate access to full AMP functionality. This timing advantage is crucial as interactive emails become industry standard.

Cost Comparison Analysis:

Implementation Strategies: Making Interactive Emails Work

Successfully implementing interactive emails requires strategic thinking beyond just technical capability. Here are proven approaches that work across industries:

Start with High-Impact, Low-Risk Applications

Email Surveys and Feedback Collection: Interactive surveys consistently outperform traditional link-based approaches. Subscribers are more likely to provide feedback when they can do so without leaving their email client.

Product Browsing and Discovery: For e-commerce businesses, interactive product showcases can significantly boost engagement. Allow subscribers to view multiple product images, check availability, and read reviews without clicking through to your website.

Event Registration and Management: Streamline event marketing by enabling complete registration processes within promotional emails. This approach typically increases registration rates while reducing abandonment.

Advanced Interactive Applications

Dynamic Pricing and Inventory: Advanced AMP implementations can display real-time pricing and inventory status, creating urgency and improving conversion rates for time-sensitive offers.

Account Management: Allow subscribers to update preferences, check account status, or manage subscriptions directly from email communications.

Interactive Learning and Assessment: Educational organizations and training companies can embed quizzes, assessments, and learning modules directly in email courses.

Measuring Interactive Email Success

Traditional email metrics don’t fully capture the value of interactive campaigns. Here’s how to properly evaluate performance:

Enhanced Analytics Capabilities

Brevo’s Interactive Email Analytics:

• In-email engagement time – how long subscribers spend interacting with elements
• Conversion path analysis – tracking actions completed within emails
• Element-specific performance – understanding which interactive components drive results
• Comparative analysis – interactive vs. traditional email performance

Key Performance Indicators to Track

Engagement Metrics:

• Time spent in email (should increase significantly)
• Interactive element usage rates
• Form completion rates within emails
• Click-through rates to final destinations

Conversion Metrics:

• Direct in-email conversions
• Revenue attributed to interactive elements
• Cost per acquisition improvements
• Customer lifetime value impact

Setting Realistic Expectations

While interactive emails typically outperform traditional campaigns, success depends on implementation quality and audience readiness. Most businesses see:

• 20-40% improvement in engagement rates
• 15-25% increase in conversion rates
• 30-50% reduction in campaign-to-conversion time
• Variable results depending on industry and audience sophistication

Future-Proofing Your Email Strategy

Interactive emails represent just the beginning of email’s evolution toward app-like functionality. Platforms that support AMP today are positioned to adopt future enhancements more quickly.

Emerging Interactive Trends

Voice Integration: Future interactive emails may include voice response capabilities, allowing subscribers to interact through spoken commands.

Artificial Intelligence Integration: AI-powered interactive elements could provide personalized recommendations and dynamic content optimization within emails.

Augmented Reality Components: AR elements in emails could allow subscribers to visualize products in their environment before purchasing.

Platform Longevity Considerations

When evaluating email platforms, consider their track record of adopting new technologies early. Brevo’s proactive AMP implementation suggests they’ll likely lead in future interactive innovations as well.

Questions to Ask Your Email Platform:

• How quickly do they adopt new email technologies?
• What’s their development roadmap for interactive features?
• How do they handle backward compatibility when introducing new capabilities?
• What’s their approach to mobile-first interactive design?

Making the Switch: Implementation Timeline

If you’re currently using a platform without robust AMP support, transitioning to interactive email capabilities requires strategic planning.

Phase 1: Assessment and Planning (Week 1)

• Audit current email performance to establish baseline metrics
• Identify high-impact use cases for interactive elements in your campaigns
• Evaluate platform options based on AMP support and ease of use
• Plan migration strategy for existing email templates and workflows

Phase 2: Platform Evaluation (Week 2-3)

• Test interactive capabilities using free trials or demo accounts
• Compare implementation complexity across different platforms
• Assess integration requirements with your existing marketing stack
• Calculate total cost of ownership including migration time and training

Phase 3: Implementation (Week 4-6)

• Migrate essential templates and contact lists
• Create interactive versions of your highest-performing campaigns
• Train team members on new interactive email creation tools
• Set up enhanced analytics to track interactive email performance

Phase 4: Optimization (Week 7-12)

• A/B test interactive elements against traditional approaches
• Refine interactive components based on performance data
• Expand interactive applications to additional campaign types
• Document best practices for ongoing team use

The Bottom Line: Why AMP Support Matters

Interactive emails aren’t just a trend—they’re becoming the expected standard for effective email marketing. The platforms that provide robust, user-friendly AMP support today are positioning their users for sustained competitive advantage.

Brevo’s comprehensive AMP implementation offers several distinct advantages:

Technical Leadership: Full AMP support when many competitors are still developing basic capabilities

Cost Efficiency: Interactive features included in standard plans rather than expensive add-ons

User Accessibility: No coding required to create sophisticated interactive experiences

Future Readiness: Platform architecture designed to evolve with emerging interactive technologies

Consider Your Options Carefully

The gap between platforms with robust interactive email capabilities and those without is widening rapidly. Businesses that delay adopting interactive email technology risk falling behind competitors who are already engaging audiences in more dynamic, effective ways.

If your current platform lacks comprehensive AMP support, exploring alternatives like Brevo makes strategic sense. Their approach to interactive emails—combining advanced technology with user-friendly implementation—addresses the key challenges most marketers face when trying to implement interactive campaigns.

Ready to see interactive emails in action? Explore Brevo’s AMP capabilities with a free account and discover how interactive elements can transform your email engagement rates.